2024 - 2025
Bulls City Edition
Art Direction
This past season, I led the art direction for City Edition 2024, drawing inspiration from the United Center’s rich history and iconic showmanship. I incorporated the building’s distinctive textures and historic typeface, which are seen throughout the arena, to create a cohesive visual identity. Collaborating with various departments, I secured approvals for arena assets and social templates, ensuring a holistic fan experience.
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