2025 - 2026
Social Content
and Art Direction
For the 2025–26 season, the Chicago Bulls introduced a modern take on a retro jersey, reimagining the iconic red pinstripes. Our creative approach emphasized this classic detail through dynamic background elements and subtle accents across all visuals. In collaboration with a team, I helped develop the art direction for season-long assets, including gameday graphics and in-arena signage, ensuring a cohesive and elevated visual identity throughout the experience.
DRAFT LOTTERY 2026
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