HOMEWORKGONDOLAABOUT

2024
Bulls Drops
Cardigan 


exclusive product launched
on app and sold in team storeDuring the basketball season, the Bulls use their team app to release exclusive merchandise to their most dedicated fans. Similar to Nike Drops, fans are encouraged to enter for a chance to win a free item. Those who do not win are prompted to purchase the product through the team store website.

For this particular release, the team collaborated with contractors to develop a high-quality knit cardigan. Designed for versatility, it can be worn to games or in everyday life. The cardigan features the iconic Bulls logo, the hardwood classic script, Chicago city stars, and blackletter type.

This drop was one of the most attended out of 14 items released that season
INSPO

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